The Brand

Hustling since 2003, Rags Juniors is a kids denim brand which manufactures quality denim for boys for the age group of 0-14 years. Street smart denim for kids with high-quality wash effects that stand out of the crowd.

We call ourselves as DENIM MASTERS when it comes to washing effects.

We have maintained our quality and standards throughout these years and also the price chapter which plays a very important role in the market.
With tie ups with leading showrooms and Retail Outlets PAN India, we are the ultimate destination for bottoms.


Company Philosophy

The best you can be is – to be yourself. With focus on a very honest denim philosophy, genuineness and originality at the forefront, we make sure that manufacture an authentic product. we know “what to deliver” & that’s the reason why “Denim Intelligence” is closely connected with us and firmly rooted in our philosophy.

Core Values:

1. RELIABILITY – guaranteed comfort and style
2. QUALITY – We deliver high-quality denims.
3. AUTHENTICITY – If we don’t like it; we won’t sell it. Simple as that !!

Denim Philosophy

Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck.

The most common denim is indigo denim, in which the warp thread is dyed, while the weft thread is left white. As a result of the warp-faced twill weaving, one side of the textile is dominated by the blue warp threads and the other side is dominated by the white weft threads. This causes blue jeans to be white on the inside. The indigo dyeing process, in which the core of the warp threads remains white, creates denim’s signature fading characteristics.